Because this was David’s first surgery and his mother could not be there, his father decided to video tape the experience to share with her and their family.
After the surgery, David was feeling confused from the anaesthesia he was given. While in the car, he was asking his father questions like “Is this real life?” and “Is this going to be forever?” and also telling him that he had two fingers. At one point he even attempted to push himself up from his seat (while still buckled in) and began screaming before sinking back in exhaustion.
Seven months later, David’s father uploaded the video on Facebook. Being overwhelmed with people wanting to see the video, he decided to upload it to YouTube, but did not notice there was a private option. Just 3 days after the upload, it had been seen over 3 million times.
The DeVore family were soon made YouTube Partners. This gives YouTube the right to run ads over the videos they post, and in exchange, are given a share of the revenue. They also sell “David After Dentist” t-shirts and donate a portion of the revenue they earn to dental charities. However they have made very little money on it so far, and are currently in the process of filming a similar video to the original.
David DeVore Sr. has received criticism for exploiting his son. DeVore has stated that he appreciates the concern, but feels that it was innocent and has been a very positive experience for his family.