Disruptive Technologies

Course site for Disruptive Technologies. Exploring identity, community, & design.

Category: Team Right Shark

Final Synthesis – Team Right Shark

Right Shark’s CritQue

Design a mobile app that supports peer critiquing using gamification elements.

No change
Our approach to our design challenge is constantly evolving while the challenge remains the same.

After discussion with students some of their concerns were:
1: How to stop possible plagiarism?
2: What are the specific perks of being a Master in a category?
3: They felt feedback on prose is done better in person.


We sent out surveys and conducted group interviews with the population we are looking to connect with.
Stats from survey coming soon…

Reaction to Week 6 readings – Team Right Shark

Early on Wenger mentioned “We define who we are by the ways we experience ourselves through participation as well as by the ways we and others reify ourselves.” Far too often people say nobody affects who they are as a person. To which we would argue is not true. The way we define our identity has a lot to do with the world around us and how we react and respond to other people asserting their identity.
In the Wenger reading I got caught up in the way trajectory was defined. The world is more networked than it has ever been before, so it makes sense how we, as people identify become networked as well. Wenger suggests trajectory in not a fixed path nor is it a fixed destination but continuous motion. The former definition of trajectory falls more in line with past definitions of identity, static and rigid. Thinking about how you can have “multiple” identities thanks to the power of anonymity on the Internet a more fluid definition of identity works. A definition where you are not only identify with your physical characteristics, but also your interest, your thoughts, and the content you create.

An interesting part of Youth, Identity, and Digital Culture was the dichotomy between Giddens’s and Foucault’s views. The true nature of identity probably lies somewhere in between these two opposing philosophies. The individual is shaped by societal norms and constricted by society’s expectations, which can be both good and bad. Society deems what is acceptable behavior, which can act as a chilling effect on undesirable behavior but also any behavior at all that deviates from the norm. The Internet just accelerates this process by providing a more effective feedback loop.

Definition of Identity – Team Right Shark

The set of characteristics that physically and mentally distinguish one person from another.


Right Shark – Video post

We chose YouTube as our disruptive medium.  Since YouTube was created 10 years ago, 300 hours of video are uploaded to the site every minute. (source).

YouTube disrupts traditional television stations and contributes to “cord-cutting” by providing an alternative source of content, one where anyone can produce as well as consume. It can even deliver a replacement for the “10 foot experience” using YouTube Leanback, which allows videos to be viewed on a TV and controlled using a smartphone.

The medium is the Massage – Team post – Right Shark

The Medium is the Massage – Core idea 1: Technology acting as an extension of the body/ senses with the electrical system being an extension of the nervous system allowing what was once the public to now act as the mass.

The Medium is the Massage – Core idea 2: “Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?”

Electrical information devices for universal, tyrannical womb-to tomb surveillance are causing a very serious dilemma between our claim to privacy and the community’s need to know”

-Quotes from reading

The Web is a Customer Service Medium – Core idea 1: WWIC- individuals have a desire and need to express opinions, thoughts and feeling on everything and the web provides a unique medium where this is possible.

The Web is a Customer Service Medium – Core idea 2: there are three levels to a website with the”like” option at the foundation. Apps attempt to bridge the gap between the businesses finding a way to profit while still appealing to the WWIC mass.

Discuss them in the context of both community and identity

The web allows for a return to the tribal notion of community where instant discussion is possible. What used to be our private  Identity is now public and our identity Is less fluid because once something has been expressed on the web it is not easy to retract and it is possible for someone to go back and view every mistake you have made despite the fact that as a person you grow and change over time.

Do you feel differently about your team video now that you have read McLuhan’s ?

I think it’s interesting  that we are making a video about YouTube on YouTube.  We are massaging the medium.

Synthesis – Community – Team Right Shark

Top 3 Cluetrain – Team Right Shark

80. Don’t worry, you can still make money. That is, as long as it’s not the only thing on your mind.

be there for what you like, making money should not bethe number 1 priority

2. Markets consist of human beings, not demographic sectors.

eliminate some level of stereotyping.  Understand the variability within the market and target more specific niches

12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

enforces a level of accountability that might’ve not been present otherwise

In comparison, the second article, Hear O Internet, is more balanced, a more accurate depiction of reality in a connected world.  The first article, Cluetrain Manifesto, focuses on how the Internet has changed the corporate world since it came out.





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