There are so many different marketing channels to choose from these days, it can be hard to know which ones to use. There is a lot of focus on digital marketing these days, but here are some physical marketing tactics that you might not have considered. These tactics can be very effective when used correctly, and they can help you reach more customers and generate more leads.
Marketing is all about getting your name and your message out there, and there are a lot of different ways to do that. Many businesses look mostly towards online channels like social media and their website to market themselves. But there are other options as well, like physical marketing approaches with a ‘real world’ presence.
Here are some physical marketing tactics that you might not have considered:
Postcards and Flyers
Sending out postcards or flyers in the mail can be a great way to reach potential customers who live near your business. It might seem a bit outdated what with the potential digital channels hold, but it can actually be refreshing for customers to receive something physical that they can touch and hold. Sometimes there’s just too much ‘noise’ to compete with when it comes to digital channels.
With physical postcards and flyers, you can target specific neighborhoods or demographics that you think would be interested in your products or services. Make sure that your postcards and flyers are well-designed and eye-catching, and include a call to action so that people know what to do next.
Smart Vending Machines
A great option for both serving customers and marketing your business, smart vending machines can be a great physical marketing tactic. You can offer your customers convenient 24/7 access to your products, and you can use the machines to market your business with custom branding and messaging.
Smart vending machines are becoming increasingly popular, and they’re a great way to reach potential customers who might not otherwise hear about your business. You could locate them either outside your business, or inside other businesses if you can create an agreement or partnership with them. This means that your branding can appear in places you wouldn’t normally have a presence in.
Event Marketing
Events can be a great way to market your business, and there are a lot of different types of events that you can participate in. You could host your own event, or sponsor another event that is related to your industry. You could also participate in trade shows or community events.
Event marketing can be very effective, but it’s important to make sure that you’re choosing the right type of event to participate in. You want to make sure that the event is relevant to your business, and that it will attract potential customers who are interested in what you do.
Posters and Billboards
Putting up posters or billboards in high traffic areas can be a great way to reach potential customers who might not see your other marketing efforts. This can be a very effective physical marketing tactic, but it’s important to make sure that your posters and billboards are well-designed and eye-catching.
You also want to make sure that you’re putting them up in the right places. You’ll want to choose high traffic areas where potential customers are likely to see them. You might also want to consider putting them up in places where your target demographic is likely to be.
Sticker Marketing
Sticker marketing is a great way to reach potential customers and get your branding out there. You can put stickers on your products, or you can give them away for people to put on their own belongings.
This can be a very effective physical marketing tactic, so make sure you create your stickers with an original design that will help you stand out from the crowd. One way that sticker marketing works particularly well is to promote children’s activities. Handing out stickers at the end of a sport or music class is a great way to spread the word quickly, because kids love showing off their stickers to their friends!
Transit Advertising
Transit advertising is a great way to reach potential customers who are on the go. You can advertise on buses, trains, or subways, and your ad will be seen by a lot of people. It means your business will appear wherever that particular mode of transport goes, and you’ll have the potential to reach a huge number of people that way.
You could also apply the concept of transit marketing on a smaller scale. Have your business branding and contact details put onto your own car or vehicle, or ask a neighborhood taxi firm if they’re willing to carry your branding on their vehicles.
Reusable Bags
Giving away reusable bags is a great way to promote your business while also helping the environment. You can have your branding and contact details printed on the bags, and people will use them every time they go shopping.
This is a great physical marketing tactic because it’s something that potential customers will see every time they use the bag, and they’ll be reminded of your business. It’s also a great way to show that you’re a responsible and eco-friendly business.
Doing some physical marketing can be a great way to reach potential customers who might not otherwise hear about your business.
