Nowadays, it’s hard to survive stiff marketing competition without riding the technological tide. Artificial intelligence, in particular, has put the world on notice in the last few years. Companies use this technology to generate articles from scratch, analyze large datasets, optimize copies, and introduce various website improvements.
The best thing yet is that AI allows us to predict the results of our marketing campaigns before we set them into motion. It supercharges traditional A/B testing, ensuring you don’t spend money in vain. Most importantly, by implementing artificial intelligence and machine learning, you can stay ahead of the competition at all times.
In this article, we’ll talk about the biggest trends that are awaiting marketers in 2024. Hopefully, you’ll implement most of these tricks by the end of the year.
AI-Generated Content
Even if you’re not using AI content, you’re probably intrigued by the concept. With the right tools, marketers can shorten the creative process by more than an hour, pumping out dozens of articles within minutes. The software uses basic prompts to create just about any type of post for your website, from social media posts to ads, emails, and articles.
Although the content quality isn’t on the same level as that of human writers, the speed of creation makes all the difference. In theory, you can create sites from scratch in just a few days that have numerous blog posts. However, we suggest caution at this point in time as we don’t know what kind of impact AI-generated posts could have on your SEO.
AI Optimization
Every reputable internet marketing company uses tools such as Frase and SurferSEO to optimize their articles. These programs analyze the top-performing pages for particular queries, providing you with guidelines to improve your article. The tools will give you a breakdown of links, necessary word count, and relevant keywords.
On top of that, some of these programs also come with AI-generation features. If you don’t want to be that reliant on artificial intelligence for content creation, you can only generate outlines based on subheadings other bloggers covered.
Chatbots
Chatbots are fantastic for any company participating in any industry. The software can autonomously interact with anyone who visits your site and social media pages, providing them with valuable answers at any time. The technology utilizes the company’s existing knowledge base, ensuring all information is on the spot.
Chatbots are a perfect addition to your customer support team and work especially well for international brands. As most of us can’t be available around the clock, these systems can still provide a valuable service to prospects. With it, time zones and employee absence will no longer hinder your growth and conversions.
Virtual Reality Solutions
Virtual reality solutions are slowly making their mark on the business. Marketers and sales teams use this technology to provide users with additional information about products and services before interacting with human teams. For example, you can use a virtual dressing room to try out fashion products or take virtual tours of apartments.
Of course, the technology doesn’t work for all businesses. Virtual reality solutions are much better for retailers than service businesses as they can bring specific products closer to end users. As with any new technology, we still need to see how it will develop in 2024 and what new use cases we can expect.
Multi-Platform Content
Another common trend is the production of multi-platform content. Although maintaining several social media accounts can be tricky, it is an excellent way to increase visibility. Since most platforms now allow short-form posts, you can easily repurpose your videos from Meta to Instagram, TikTok, and YouTube.
Besides reaching out to different consumers, spreading your message across various platforms helps content go viral. Modern influencers often share and repost popular posts, adding commentary to them. That way, if your video reaches the right people, it will spread like wildfire.
Predictive Marketing
The concept of predictive marketing carries an enormous promise. So much so that it seems that future marketers won’t be able to survive without it. As the name indicates, predictive software allows you to predict the results of your campaigns before you spend any money.
These programs can check your copy against all previously posted ads and compare the performance. You can see how many clicks, impressions, and conversions you can get from the post, thus allowing you to skip the traditional A/B testing. With predictive marketing tools, you can try out different posts until you find the one that will provide the maximum revenue.
Conclusion
Marketing has changed a lot in the last few years. Nowadays, experts can automate the majority of their workflow, making each day that much more productive. Whether we’re talking about content creation, strategizing, or ad campaigns, there’s little AI can’t help you with.
One of the biggest challenges for governments is how to regulate this technology. Despite all its advantages, artificial intelligence carries numerous risks for companies and users alike. Regardless, we can still expect more sophisticated tools on the market, propelling us to the new age of marketing automation.
