Freedom

Living as a Modern Minimalist

Author: joe (page 16 of 19)

How to Keep the Heat in a Room

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However energy efficient your home is, there are always days when you feel like it could be warmer inside. Aside from turning the heating on higher and for longer, there are other ways you can make a room in your home warmer. Here are some ways of keeping heat in a room that you may not have considered.

Window Weaknesses

One of the main ways heat escapes a room is through the window. A typical weak point in any room, it is important to pay close attention to how you can improve the efficiency of your windows. The first thing is to make sure your windows are at least double – if not triple – glazed, and that the seals around the windows are intact. Also take a look at the frame around the window, as this area can be prone to cracks. Fixing any obvious areas of weakness should be a priority. It may cost you some money to get a tradesman in to deal with this for you, but you will reap the rewards once it is done.

Layer Blinds and Curtains

Even when you are certain your windows are in good condition, adding blinds and curtains provides an extra level of protection against the cold. Energy efficient layered curtains will not only keep the heat in, they will make your windows look more visually appealing too. A good combination is to choose some blinds for the base layer, and then curtains on top. However, you could also incorporate sheer and solid drapes, roman blinds and even wooden shutters. Whatever you choose, adding a layer or two will definitely help to keep the heat in.

Move Obstructions to Heat

Look at the position of the furniture in your room, and see whether it could be absorbing the heat from your radiators or heaters. Since people tend to put furniture along the walls on the outside of the room, there is a high chance you have a piece of furniture blocking the heat.

Whether it’s a sofa, bed or side table – move anything out of the way of your radiators. This will ensure the heat is able to enter the room and circulate as much as possible.

Maximize Radiators

Once your radiators are unobstructed, it is time to check the efficiency of the radiators themselves. Water based heating systems pump hot water into the radiators, and sometimes these can become filled with air bubbles. You’ll know whether or not this is the case by feeling the radiator. If it feels colder at the top compared to the bottom, you are likely to have some air in the system. It is easy to bleed the air out of radiators with a simple radiator key and an old towel. You could also consider installing some reflective radiator panels behind your radiators to increase the amount of heat that gets circulated into the room.

Banish Draughts

Another classic route of heat loss from a room is through the doors. Even if the room itself is well insulated, warm and cozy – this effect can quickly be reduced if heat is escaping through a draughty door. The first thing to invest in is a draught excluder – a tube-shaped cushion filled with dense material such as sand. This can be placed at the bottom of the door of the room you are in to stop heat escaping here. If this still doesn’t have the desired effect, add rubber seals to the doorframes too. These two methods should largely eliminate heat escaping in this way.

Let Natural Heat In

Curtains and blinds are brilliant for keeping the heat in a room after dark, but during the day, ensure you keep them open. If these is any sunlight, having open curtains will allow this into the room, keeping a more constant level of heat throughout the day. As soon as it does get dark, it is important to close blinds and curtains once more, as this will maximize the amount of heat that will be retained by the room.

Rugs and Carpets

Hard flooring is another key way that heat can escape a room, so this is something else to consider changing if you want to keep more heat in a particular room. If you don’t want to opt for a fully carpeted look, you could add a plush rug or two in a living space to help retain some of the heat. However, the best way to stop heat from escaping through the floor is to have carpeting fitted. Not only will you benefit from the layer of carpet itself, but a layer of padding is always installed underneath carpet. This gives carpet a little bounce, as well as creating a more energy efficient flooring system. A direct benefit of carpeting or rugs is that it will help to keep your feet warm, which can affect how warm the rest of your body feels too.

How to Keep the Heat in a Room

heat-in-a-room-pexels-photo-6956847.jpg

However energy efficient your home is, there are always days when you feel like it could be warmer inside. Aside from turning the heating on higher and for longer, there are other ways you can make a room in your home warmer. Here are some ways of keeping heat in a room that you may not have considered.

<h1>Window Weaknesses</h1>

One of the main ways heat escapes a room is through the window. A typical weak point in any room, it is important to pay close attention to how you can improve the efficiency of your windows. The first thing is to make sure your windows are at least double – if not triple – glazed, and that the seals around the windows are intact. Also take a look at the frame around the window, as this area can be prone to cracks. Fixing any obvious areas of weakness should be a priority. It may cost you some money to get a tradesman in to deal with this for you, but you will reap the rewards once it is done.

<h1>Layer Blinds and Curtains</h1>

Even when you are certain your windows are in good condition, adding blinds and curtains provides an extra level of protection against the cold. Energy efficient layered curtains will not

only keep the heat in, they will make your windows look more visually appealing too. A good combination is to choose some blinds for the base layer, and then curtains on top. However, you could also incorporate sheer and solid drapes, roman blinds and even wooden shutters. Whatever you choose, adding a layer or two will definitely help to keep the heat in.

<h1>Move Obstructions to Heat</h1>

Look at the position of the furniture in your room, and see whether it could be absorbing the heat from your radiators or heaters. Since people tend to put furniture along the walls on the outside of the room, there is a high chance you have a piece of furniture blocking the heat.

Whether it’s a sofa, bed or side table – move anything out of the way of your radiators. This will ensure the heat is able to enter the room and circulate as much as possible.

<h1>Maximize Radiators</h1>

Once your radiators are unobstructed, it is time to check the efficiency of the radiators themselves. Water based heating systems pump hot water into the radiators, and sometimes these can become filled with air bubbles. You’ll know whether or not this is the case by feeling the radiator. If it feels colder at the top compared to the bottom, you are likely to have some air in the system. It is easy to bleed the air out of radiators with a simple radiator key and an old towel. You could also consider installing some reflective radiator panels behind your radiators to increase the amount of heat that gets circulated into the room.

<h1>Banish Draughts</h1>

Another classic route of heat loss from a room is through the doors. Even if the room itself is well insulated, warm and cozy – this effect can quickly be reduced if heat is escaping through a draughty door. The first thing to invest in is a draught excluder – a tube-shaped cushion filled with dense material such as sand. This can be placed at the bottom of the door of the room you are in to stop heat escaping here. If this still doesn’t have the desired effect, add rubber seals to the doorframes too. These two methods should largely eliminate heat escaping in this way.

<h1>Let Natural Heat In</h1>

Curtains and blinds are brilliant for keeping the heat in a room after dark, but during the day, ensure you keep them open. If these is any sunlight, having open curtains will allow this into the room, keeping a more constant level of heat throughout the day. As soon as it does get dark, it is important to close blinds and curtains once more, as this will maximize the amount of heat that will be retained by the room.

<h1>Rugs and Carpets</h1>

Hard flooring is another key way that heat can escape a room, so this is something else to consider changing if you want to keep more heat in a particular room. If you don’t want to opt for a fully carpeted look, you could add a plush rug or two in a living space to help retain some of the heat. However, the best way to stop heat from escaping through the floor is to have carpeting fitted. Not only will you benefit from the layer of carpet itself, but a layer of padding is always installed underneath carpet. This gives carpet a little bounce, as well as creating a more energy efficient flooring system. A direct benefit of carpeting or rugs is that it will help to keep your feet warm, which can affect how warm the rest of your body feels too.

How to Get Personal Injury Compensation

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If you have slipped and fallen outside your home, been hurt at work, or become injured due to the actions of another person, it is likely that you can file a personal injury claim. Personal injury laws aim to protect the public from the negligence and harmful actions of others and compensate victims for their pain and suffering.

Can I Get Compensation?

All personal injury cases revolve around the central theme of duty of care. Duty of care refers to the appropriate way a reasonable person would act under a given circumstance. A duty of care automatically arises when the plaintiff and the defendant make some kind of connection, without either party having to voluntarily assume the duty.

Examples of duty of care include motorists having a duty of care towards other road users to drive safely, property owners having a duty of care towards their visitors to maintain their premises, business owners having a duty of care towards their workers to provide safe working conditions, and doctors having a duty of care towards their patients to provide quality care.

Just as each case is unique, there are countless forms of duty of care. During the case, the court can impose a duty of care on a defendant simply due to them being in a certain place at a certain time. Plaintiffs have to demonstrate that defendants acted unreasonably in order to prove that they breached their duty of care.

What is considered reasonable will change according to circumstances. For instance, a motorist driving at 50 miles per hour without exceeding the speed limit may be acting responsibly. However, if it was snowing heavily with poor visibility and the motorist did not slow down or drive with caution, then they may be found negligent.

Similarly, a fast-food restaurant that put up the appropriate signage about a spill to warn customers may be acting responsibly. But, if the spill was not cleaned up within a reasonable amount of time, the restaurant can still be found to have breached its duty of care.

Because every case is different, you must speak to an experienced personal injury attorney once you can. Most law offices will work to achieve ideal case results to help their clients in a variety of situations, regardless of the circumstances.

Laws vary from state to state and a quality personal injury attorney will be able to advise you on how to best navigate the legal system in your state. Certain situations such as work-related injuries have strict legal requirements to follow before you can file a claim and you should enlist an attorney to guide you through the process.

Lawsuit Loans

The financial stress of pursuing a lawsuit can be a deterrent for many people even if they have rightful claims. Furthermore, settlements can take months or even years to be reached and plaintiffs cannot always wait for the funding to arrive.

Injured plaintiffs are often too busy thinking of ways to pay the bills and make up for lost income to entertain the idea of meeting with lawyers and showing up in court. To address this problem, loan companies and law firms have come up with a solution: the lawsuit loan.

Lawsuit loans are specifically designed to help plaintiffs meet their basic financial commitments while waiting for a settlement result. It can be viewed as a non-recourse cash advance on a future claim. Non-recourse means that borrowers have no personal liability to repay the loan; they only have to pay it back if their claim is successful.

Unlike conventional loans where borrowers must pay back the loan amount no matter the circumstances, loans for lawsuits provide borrowers with peace of mind as they navigate the legal system.

To qualify for a lawsuit loan, plaintiffs must first engage an attorney. The loan company will then review the case information provided by the attorney. The loan approval and the amount depend on the liability, damages, and insurance coverage of your case. The attorney then reviews the funding contract before it is signed to ensure your protection.

Because personal credit or employment history does not factor into the loan approval process, it is relatively quick to secure a lawsuit loan compared to a conventional loan. Loan companies typically offer 10-15 percent of the estimated value of your personal injury settlement value upfront and can send out a check within 24 hours of approval.

Hundreds of personal injury incidents happen every day. Without legal knowledge and advice from attorneys, many people miss the opportunity to pursue justice and seek compensation for their pain and suffering. Worse still, some of these victims have to deal with the loss of income or employment and lifelong effects on their quality of life.

If you feel like you may have reason to file a personal injury claim, contact a reliable and experienced attorney in your state as soon as possible. For those who are worried about legal expenses, lawsuit loans can help to cushion the impact of the accident and get you back on your feet quickly.

How to Keep the Heat in a Room

heat-in-a-room-pexels-photo-6956847.jpg

However energy efficient your home is, there are always days when you feel like it could be warmer inside. Aside from turning the heating on higher and for longer, there are other ways you can make a room in your home warmer. Here are some ways of keeping heat in a room that you may not have considered.

Window Weaknesses

One of the main ways heat escapes a room is through the window. A typical weak point in any room, it is important to pay close attention to how you can improve the efficiency of your windows. The first thing is to make sure your windows are at least double – if not triple – glazed, and that the seals around the windows are intact. Also take a look at the frame around the window, as this area can be prone to cracks. Fixing any obvious areas of weakness should be a priority. It may cost you some money to get a tradesman in to deal with this for you, but you will reap the rewards once it is done.

Layer Blinds and Curtains

Even when you are certain your windows are in good condition, adding blinds and curtains provides an extra level of protection against the cold. Energy efficient layered window treatments will not only keep the heat in, it will make your windows look more visually appealing too. A good combination is to choose some blinds for the base layer, and then curtains on top. However, you could also incorporate sheer and solid drapes, roman blinds and even wooden shutters. Whatever you choose, adding a layer or two will definitely help to keep the heat in.

Move Obstructions to Heat

Look at the position of the furniture in your room, and see whether it could be absorbing the heat from your radiators or heaters. Since people tend to put furniture along the walls on the outside of the room, there is a high chance you have a piece of furniture blocking the heat. Whether it’s a sofa, bed or side table – move anything out of the way of your radiators. This will ensure the heat is able to enter the room and circulate as much as possible.

Maximize Radiators

Once your radiators are unobstructed, it is time to check the efficiency of the radiators themselves. Water based heating systems pump hot water into the radiators, and sometimes these can become filled with air bubbles. You’ll know whether or not this is the case by feeling the radiator. If it feels colder at the top compared to the bottom, you are likely to have some air in the system. It is easy to bleed the air out of radiators with a simple radiator key and an old towel. You could also consider installing some reflective radiator panels behind your radiators to increase the amount of heat that gets circulated into the room.

Banish Draughts

Another classic route of heat loss from a room is through the doors. Even if the room itself is well insulated, warm and cozy – this effect can quickly be reduced if heat is escaping through a draughty door. The first thing to invest in is a draught excluder – a tube-shaped cushion filled with dense material such as sand. This can be placed at the bottom of the door of the room you are in to stop heat escaping here. If this still doesn’t have the desired effect, add rubber seals to the doorframes too. These two methods should largely eliminate heat escaping in this way.

Let Natural Heat In

Curtains and blinds are brilliant for keeping the heat in a room after dark, but during the day, ensure you keep them open. If these is any sunlight, having open curtains will allow this into the room, keeping a more constant level of heat throughout the day. As soon as it does get dark, it is important to close blinds and curtains once more, as this will maximize the amount of heat that will be retained by the room.

Rugs and Carpets

Hard flooring is another key way that heat can escape a room, so this is something else to consider changing if you want to keep more heat in a particular room. If you don’t want to opt for a fully carpeted look, you could add a plush rug or two in a living space to help retain some of the heat. However, the best way to stop heat from escaping through the floor is to have carpeting fitted. Not only will you benefit from the layer of carpet itself, but a layer of padding is always installed underneath carpet. This gives carpet a little bounce, as well as creating a more energy efficient flooring system. A direct benefit of carpeting or rugs is that it will help to keep your feet warm, which can affect how warm the rest of your body feels too.

How to Create a Budget

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Moving out and getting your own place is exciting, and it can also be a bit scary, especially if this is your first time living on your own. Having your own place may be more expensive than you may think, so creating a budget can help you manage your money and ensure all of your expenses are covered. Here is what you need to know about creating a budget.

What Is a Budget

A budget is an estimate of expenses and a financial plan to pay for those expenses over a given amount of time. A budget can help you better understand your finances and make informed decisions to allow you to live comfortably now and prepare for the future. Some people may look at a budget as restraining or forcing yourself to go without, but that is not the case at all. A budget is about making intelligent choices and learning how to balance what you need with what you want while also looking out for your future.

Tally Up Your Monthly Expenses

You may not think you have a lot of expenses, but when you start adding everything up, you will quickly realize just how much money you spend each month. Your monthly budget should include rent, utilities, food, transportation, debt, personal items like clothing and hygiene products, medical, and entertainment. When creating a monthly budget, make sure to include expenses that you may pay quarterly or annually, like insurance or some streaming or membership services.

Most of these expenses are straightforward. Your situation will dictate the total cost of each item. For instance, transportation may mean bus or subway fare in cities. In contrast, in areas requiring a car to get around, transportation will include all costs tied to maintaining a vehicle. Entertainment can consist of everything from streaming TV services to going out to eat or going on vacation.

How to Break Things Down

Most experts agree that a 50/30/20 split is the best way to spend your budget. A 50/30/20 budget means 50% of your monthly income should go towards essentials like rent, food, and transportation. Dedicate 30% to things you want, like going out to eat or a gym membership, and lastly, put 20% of your monthly income into savings.

The Value of a Savings

It is not always easy to build up savings, but you should save money if you can. So many unexpected costs can add up, and having a cushion can help you cover these bills. For instance, if your car breaks down and requires repairs that cost more than what you set aside each month for essential transportation costs, then having savings can be crucial. A savings or emergency fund is about planning for the unexpected and can help you deal with hard times or difficult situations more efficiently, at least in terms of finances.

Track Your Spending

Creating a budget is helpful, but a budget only works if you stick with it. Tracking your spending and tallying up just how much you spent at the pump or deciding to skip a trip to the coffee shop can be tedious and maybe even a bit frustrating. However, committing to a budget can be rewarding and set you up for future security and success.

Change is the only constant, so make time to review your budget periodically. You may need to make adjustments if you move and your rent goes up, or maybe you take a safety course, and your car insurance goes down. Your budget should accurately reflect your expenses. Also, make sure to adjust your budget if your income changes. Getting a raise or changing jobs can make a significant change in how much money you have in your budget.

Feel Free to Customize

The 50/30/20 rule works for many people, and if it works for you, you should continue to follow it. However, if it makes sense for you to adjust how you allocate your budget, then you should do so. For instance, you do not need to dedicate 30% of your budget to things you want; maybe 25% or even 20% is enough. It is generally a good idea to shift any surplus to your savings. Building up savings can help you secure more financial independence and better position you to make more significant moves, like a downpayment on a new car or a house or just being able to pay for something you want without relying on credit.

Manage Your Money Wisely

Creating a realistic budget can help you live within your means and thrive. Learning how to manage your money is an essential skill that will help you enjoy the things you want while ensuring you have the things you need. It may not always be fun, but dedicating time to maintain your financial health can prove to be very beneficial if you fall on hard times or if you want to treat yourself.

Enjoy Family Time with These Stay-Home Activities

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Although many of us are no longer under lockdown, we have become accustomed to working and staying at home. As the festive season approaches and the cold sets in, we find ourselves staying home more often. Keep boredom at bay with these activities that are fun for all the family.

Teenagers and Beyond

Teenagers may be difficult to please, but there are plenty of creative ways to get them involved during family time. There are plenty of activities that will pique their interest and allow them to discover new hobbies. Research has shown that spending time with their family positively impacts teens’ psychological and social adjustment.

One cannot go wrong with card games. Why not have a game of Uno or Phase 10? If you opt for the latter, don’t forget to familiarize yourselves with the phase 10 rules or arguments may ensue. Contrary to what you may think, card games are as popular as ever. In 2020, the international card game market generated around 5.6 billion US$ in revenue and is estimated to exceed 6.8 US$ by 2025.

Be it card games, board games, or virtual gaming, make family game nights a little more interesting by turning them into mini-tournaments with prizes or rewards for the winners. It’s always more exciting to throw a little friendly competition into the mix.

Been binging too many episodes of Hell’s Kitchen or Masterchef? Channel your inner Gordon Ramsay by getting creative in the kitchen with the family. Decorate cute bento boxes. Brew your own kombucha and go crazy with the unlimited flavor combinations. Make a sourdough starter and challenge everyone to come up with the punniest name. Bread-ly Cooper, anyone?

Gardening may seem like a chore, but the reward is well worth the time and effort. Setting up a family garden is fun, educational, and purposeful. It is also a wonderful form of physical activity, especially if everyone has been cooped up in the house for far too long. Put in the work, and you’ll get to enjoy the fruits of your labor. There’s nothing like fresh vegetables and aromatic herbs straight from the garden!

If your teenager spends the bulk of their time in their room, let them personalize or update their space through a fun hands-on activity everyone can get involved in. Easy and adorable projects include wall decals, book planters, and pegboards. If you’re up for a challenge, try following DIY videos on refinishing furniture, or give the room a complete color overhaul.

At times, social media has all the entertainment you need. TikTok challenges or dances can be silly, but some make for harmless fun. Round up the family, swallow your pride, and get ready for hours for rib-tickling amusement.

Krafty and Kid-Friendly

Younger children tend to have shorter attention spans, but there are tons of engaging and enriching activities that will keep them occupied for long periods of time. Best of all, you won’t have to resort to video games or tablets. Not all the time, at least.

Building a terrarium will keep children entertained for hours. Not only is it low-maintenance and an easy way to incorporate plants into your home, but it is also an excellent tool for kids to learn about the water cycle and the environment. The little plants or critters that may emerge over time will keep the children curious, and make great conversation-starters.

There are many science experiments that can be easily conducted with simple household supplies or pantry staples. Watch your kids’ eyes light up in amazement at an exploding volcano made with baking soda, vinegar, and food coloring, or whip up some oobleck with cornstarch and water for a fascinating sensory experience.

Art jamming involves getting together in a group to paint or draw. All you need are the necessary materials; paint, canvases, brushes, and the likes. Take inspiration from household objects, the changing seasons, or even the beloved family pets. You can even frame each completed masterpiece around the house, making a personal family gallery of sorts.

One cannot deny that blanket forts are universally loved. You’re never too old to gather your chairs, pillows, blankets, and cushions, and have fun building an epic fort with the family. Normal activities like snacking or watching movies become so much more fun inside a fort—the kids may not even want to leave!

If the weather permits have a themed picnic or tea party on your lawn. Let the kids get involved with decorating or preparing snacks. Games like Red Light, Green Light, a ring toss, or even a scavenger hunt are bound to be a big hit with the kids. If you have a fire, gather the family around on a chilly evening and share stories with one another over s’mores and cups of comforting hot chocolate.

Believe it or not, the options are endless. Don’t worry about being cooped up at home, for there are plenty of games and activities the entire family can engage in. Here’s to making lasting memories!

Living Big Lives in Tiny Homes

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Are you tired of celebrity mansion shows on television where they feature ridiculously large family homes with twenty rooms, a squash court, and an indoor pool? If so, perhaps you will enjoy the opposing trend of tiny homes. The tiny homes movement has been gathering steam over the last few years, as an answer to rampant consumerism and consumption. While a tiny home may sound, well, tiny, the philosophy behind it is quite significant.

Focus on the Little Things

Everywhere we go these days, we are bombarded by advertisements for the myriad of things that we should own. These signals can sometimes get overwhelming, creating a never-ending sense of FOMO (fear of missing out) and the tiring cycle of keeping up with the Joneses. Minimalism is a lifestyle choice where people choose to leave the consumerist rat race and keep sight of what is important. The basic principle of minimalism is to focus on the quality of life instead of the quantity of possessions.

Although the concept of minimalism has existed for eons, the idea took hold with the public after the introduction of the Netflix series Tidying Up with Marie Kondo. The KonMari method of organizing and decluttering was widely adopted by audiences, who took to their wardrobes and garages, throwing out their belongings that did not ‘sparked joy’. While Kondo has said that her methods are more about mindfulness than minimalism, many of the principles can be applied across both lifestyles.

Minimalism is centered around the idea of only using what you need. By decluttering, simplifying, and organizing your life, you detach your self-worth from the price tag of your possessions. When you are not buried under monetary commitments to inconsequential items, then you will have the time and presence of mind to focus on the pursuit of true happiness and your goals in life. In other words, minimalism is the way to freedom; True freedom to live life outside of the trappings of consumer culture.

Cozy and Comfortable

Of course, subscribing to minimalism does not mean that having material possessions is inherently bad. What may be trivial to one person could be of utmost importance to another. Living a minimalist lifestyle does not mean that you cannot have the things you want such as a car or a house. However, it does mean that you should consciously choose to invest in an item because it truly makes you happy, and not because society says that you should.

According to the US Census Bureau, the average size of new homes in America has grown from 1,660 square feet in 1973 to 2,687 square feet in 2015. Meanwhile, the average household size has decreased from 3.01 persons to 2.54 persons. Yet, with all the ensuite bathrooms, entertaining areas, and spare bedrooms, studies have shown that we use a pitiful percentage of our living space. In fact, a recent paper has suggested that a single individual only requires 150 square feet of space to live comfortably.

Make no mistake, going from a spacious home to a tiny house is a radical change. But we are a lot more adaptable than we give ourselves credit for. Many new owners of tiny homes have found that they adjust easily to the reduced living space and the convenience of having everything within reach. If you have ever lived in an apartment in New York or Hong Kong, shared a college dormitory, or traveled cross-country in an RV, the tiny home will be no challenge to you at all.

Small But Powerful

Aside from keeping life delightfully simple, the tiny home comes with numerous other benefits. Due to their minute size, micro-houses require much fewer materials to build and boast a small carbon footprint. The limited living space is incredibly energy efficient, requiring less energy to light, heat, or cool. This means that your tiny home is not only beneficial for the environment but also helps you to save on housing costs and utility bills.

Another obvious perk of living in a tiny house is that there is much less cleaning and maintenance to do. As you cannot stuff that many things into a 300 square foot home, chances are that all non-essential items will be passed over. Sweeping or vacuuming your tiny home would take a fraction of the time that it used to, and any repair costs would be proportionately smaller as well.

Finally, because you can put wheels on your tiny home, it can function as a sort of upgraded RV, where you can hitch it to a truck and simply drive it somewhere else. Whether you are not impressed with the neighbors or simply want a change of scenery, you can now move to a completely different city but live there in your original home.

With a range of advantages and a poignant perspective on living life with meaning, the minimalist idea of living in a tiny home is anything but mere hype. While it remains an unusual sight at present, do not be surprised if you see more tiny homes popping up around your neighborhood.

Putting Digital Marketing to Work for Your Business

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Digital marketing is a necessity for all businesses. Leveraging a deliberate digital marketing strategy can help search engines and, more importantly, customers find your site. Digital marketing allows users to learn more about and connect with your brand. An effective digital marketing plan will enable your website to appear on a search engine’s results page. Once your site earns a spot on the results page, customers can get to know your brand and learn more about your business.

Knowing where to start and understanding the various elements of a digital marketing strategy can be challenging. Here’s what you need to know about digital marketing and why you need it for your business.

Importance of Design

A website design agency can help deliver a well-crafted and intentional customer experience. Website design matters, and a quality designed site puts information within easy reach. A good design will relay essential concepts and information in an easy-to-follow manner. Users can explore the site and learn more while better understanding your business and the services you provide. This curated experience establishes your brand as a trusted resource and will help consumers make informed purchasing decisions.

Content and design working in tandem make it possible to educate users about your business and the available products and services. When users understand the advantage of working with you, they are more likely to do just that. A quality website can help convert leads and turn prospects into actual customers.

Trusted SEO Partner

Keeping up with the current trends and changes with digital marketing and how it pertains to your industry can be time-consuming. However, staying current with ongoing developments is vital. To do it right, you need to be aware of changes and identify fleeting versus long-term trends. SEO is also a long game, and it can often take time for changes to take effect. Knowing when to be patient and when to change course can be a challenge for SEO novices.

Bringing in a trusted and established SEO company can benefit your online presence and your mental wellbeing. SEO professionals understand how to best position your business and the intricacies of implementing an effective digital marketing strategy. A quality SEO company will help your site rank and help your site maintain that ranking as trends develop and algorithms and SEO best practices change.

Understanding the Process

Digital marketing is simply marketing information conveyed across digital formats. SEO or search engine optimization is perhaps the best-known aspect of digital marketing. The right words or phrases in the right places allow search engines to grasp the meaning of your site. Once a search engine understands your business, thanks to the information available on your website, that search engine can include your site in the results when someone types in a relevant search.

Each business requires a unique SEO strategy that is tailored to the brand. A brand new start-up that is relatively unknown will require a different plan than an established juggernaut that’s been around for decades. Understanding the right keywords and where exactly to use them is a constantly evolving process. As industries grow and advance, new trends, and keywords will emerge. What’s more, search engines may change their algorithms, so tactics that worked in the past may not continue to prove as effective today or in the future. In some instances, search engines may even change course and penalize strategies that once delivered results.

Value of Visual Engagement

SEO certainly matters, but there is more to an effective content marketing strategy. A website needs to deliver a visually engaging and informative user experience. These two components work together, and both are necessary for a digital marketing strategy to succeed and help users find your website.

An engaging and exciting website design is essential because most people are visual. The importance of visual aids and content is evident from social media platforms like Instagram and TikTok, which showcase photos and videos. Including compelling imagery and an easy-to-follow structure will make your site look polished and professional while encouraging users to stay and tour your site. The entire design needs to represent your brand while also functioning smoothly and helping users find the information they seek.

Grow Your Business

SEO and website design are two critical components of a comprehensive digital marketing strategy. SEO helps users find your site, and a quality design encourages users to stay and continue to frequent your site. This level of engagement will, in turn, convert leads.

Finding the right partner when choosing an SEO company and a website design agency matters. You want to work with SEO, and site design professionals who can offer honest, expert advice and have a proven record of helping their clients rank and find success. It’s essential to find professionals who understand the industry, follow trends, and ultimately help users connect with your brand.

The Philosophy of Having Less

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Minimalism started soon after the second World War, when the rest of society was still in shambles, desperately scrambling to recover after a devastating historic event that basically destroyed the foundations of the world and shook it to its very core. It was originally an art movement, where visual art pieces moved toward geometric abstraction, away from the then movements of modernism and postmodernism and into the more orderly, simpler straight lines of minimalism. After all, with minimalism, no attempt is made to represent an outside reality, and the artist wants the viewer to respond only to what is being shown right under their noses. In other words, to see things as they really are. Minimalist painter Frank Stella famously said about his paintings “What you see is what you see”.

As the rest of the world started to get back up on its two feet, however, minimalism slowly started to infiltrate into the design language of everything else, ranging from architecture, to music, to even literature. Today, we see the far-reaching influence of this little art movement that began in the late 1950s, now influencing everything around us in the modern world, from the design aesthetic of our various technologies, such as smartwatches and smartphones, to even the application icons and the logos of large conglomerates and companies. Indeed, minimalism has grown beyond its original art movement and has entered our everyday lives as a way of living, a conscious design choice that favours less as being more.

Less is More

Less is more. That is the design philosophy at the core of minimalism. Considering the name of the movement, surely this does not come as a surprise. Minimalism is all about cutting out the excess, ignoring all the surrounding noise and clutter that only serves to distract one from the core essence of the product design. Minimalism is said to have been influenced largely by Japanese traditional design and architecture, where their concepts of Zen philosophy and the Japanese’s core idea of simplicity bled into Western society’s concepts and design language. As the design philosophy got more and more refined, we see the movement evolving into more than just the reduction of clutter. We see how artists and architects use the empty space that comes with stripping down the design to its bare minimum, and making it blend together with natural light, nature and its surroundings; we see it taking on a new kind of emptiness, one that does not feel like a work or space devoid of personality and lacking in content, but one that utilises basic geometric forms, elements without decoration and the repetition of structures to convey a sense of order and essential quality within them. In other words, minimalist design and spaces seeks essence and simplicity, forcing the spectators to rediscover the valuable qualities in simple and common materials.

Modern day minimalism

Today, many modern technologies and their user interfaces heavily draw their influence from minimalism. From fitness bands to tech companies, from operating systems to in-game menu screens, many of their design philosophies are directly drawn from the minimalist mantra: that clutter is unnecessary, and their choice to not throw too much in their users’ faces has proven to be quite effective indeed. Even more recently is the Konmari philosophy that was popularised by Marie Kondo’s Netflix series, where Kondo espouses the benefits of reducing clutter in their living and workspaces in order to live a better, tidier life. Minimalism is infiltrating into even our actual, living existences, becoming a part of our globalised culture. It is now a cultural phenomenon in its own right.

In fact, many companies, tech or otherwise, have even started to recently change their logos to a more minimal form of design, with the likes of Google and Microsoft, to name a few, all choosing to abandon their old, outdated and what one can indeed say was messy to the eye, logos and redesigning them to look fresher, less noisy, more sleek and streamlined and more pleasing to the eye in general.

It is not very hard to see what is so appealing about such a design choice. Not only is it easier to create a minimalist design over, say a maximalist or a more intricate one, it is also bold and eye-catching to have just a single letter G with red and green accents or a silver apple logo stencilled onto the back of your phone. It is obvious and hard to miss, allowing others to immediately identify the company that such a product is from. It also lends a strange air of sophistication to the product: that they do not have to show off any flashy designs or gaudy, bright icons and products. All they need is their logo on it, and one instantly is able to identify the brand.

That is the appeal of minimalism: clean, sleek, sophisticated, easily recognisable and easy to design too. It is no wonder then that minimalism has exploded into popularity in the 21st century as the design philosophy of choice for the modern world.

6 Tips to Succeed at Remote Work

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Before the COVID-19 outbreak, nobody could’ve imagined that it’d be possible for large populations to work from home remotely instead of working from an office. The situation’s quite different now, with most employees and freelancers working remotely. But as fun as remote work sounds, most of us know now that it can feel challenging and overwhelming at times.

In this article, we’ve put together five tips for you to succeed at remote work. From setting up a comfortable office at home and minimizing distractions to creating an intelligent workflow and communicating articulately with your colleagues, we’ll be covering all this and more.

1. Safety

When working remotely, you have to ensure your work is protected digitally. With the rise in remote work, there has been a significant rise in cybercrimes too. You can stay safe digitally by installing antivirus solutions on your devices, setting up a virtual mailbox service, and locking your devices when you’re not using them.

2. Set Up a Comfortable Home Office

Remember what your office desk or office space looked like? Organized. And that’s exactly what you must try to recreate when you set up your home office. You’ll want to make sure there’s minimal clutter so that you don’t feel overwhelmed or distracted by the things around you. It’s a bonus if the space is well-lit; that’ll make you feel energized.

Ideally, you want to set this office up in a quiet place, away from the house’s noise. If you share your living space with others (especially children), you’ll want to use a room with a door so that you have privacy and silence during your meetings and intense work periods. You also want to make sure your space is comfortable, but make sure it’s not so cozy that it makes you drowsy every time you sit down for work.

An advantage of having a home office is that you have more freedom with how you want it to look. You could personalize it with photos or other things that make you feel good or boost motivation and productivity.

3. Reduce Distractions

When working from home, it’s crucial to reduce distractions. The kind of distractions you’ll face depend on where you live and how many people you share your space with. Pets, small children, and noisy ambient sounds can majorly hinder your productivity. And the frequency or intensity of these interruptions could stress you out and make it difficult to get work done.

Nobody enjoys getting distracted when they’re trying to get work done. So when you begin working remotely, it’s best to set some rules for those sharing your living space. This could include not disturbing you during certain hours of the day, or being excessively noisy during meetings. The fewer the distractions, the faster you’re likely to get the work done. And once you’ve completed your work, you’re free to spend quality time with your family or friends.

4. Use Smart Workflow Tools

Remote work has massively boosted the use of workflow and task management tools, like Asana, Slack, Trello, and many others. With digital looks like these, you can skyrocket your efficiency and feel more organized than ever before. When you track your work, you’ll naturally be able to manage it better.

Each organization has its own go-to tool when it comes to workflow and task management. If your company is small and trying to figure out what tools to use, you could always check out user reviews and discover a tool that’ll be apt for your needs.

5. Communicate with Your Colleagues

Most remote workers would love that they have much more time available to them with this setup. But as fun as it is, it can make people feel lonely and isolated. While some people may have their family around, others may be living alone.

With remote work, it’s not possible to have those in-office interactions that made work fun for you. However, you can still keep in touch with your colleagues through digital messaging and conferencing tools, like Zoom and Google Chat. Although you won’t be physically around each other, you’ll be able to connect with your colleagues and have relaxed conversations.

Other than that, these tools can also boost your productivity by ensuring you all have clear communication channels to clarify doubts as they arise.

6. Balance Your Life

For most employees, work would end once they logged off from work. But with remote work, people often continue to handle work-related tasks well past their log-out time. With the atmosphere at home, it’s easy to lose track of time and continue working well after office hours.

It’s essential to stay organized and manage your time well so that you don’t continue working after your work hours. Once you manage that, it should get easier to log off on time and not overwork yourself.

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