What’s “App” Facebook?

By Nicole Sims Facebook is wasting no expense on trying to stay relevant… and they’re willing to spend 19 billion dollars to prove it. It’s no secret that Facebook’s appeal to a younger audience has been on the  decline.  However, after adding Instagram and WhatsApp to the company’s empire, Facebook is proving that it can quite literally buy them back. Although some are critical of the enormous amount Facebook was willing to spend, WhatsApp’s successful track record in appealing to an audience that’s mostly outside of U.S., the Facebook brand can reach all new heights. This means expansion to a greater number of people at a further distance,  and the potential for this untapped market in developing countries is exactly what Facebook needs.  With over 450 million users, the purchase seems to be a smart move in further enhancing the company’s potential of future users. Mark Zuckerberg’s decision is helping to push the Facebook empire even further into a world dominating company that is a force to be reckoned with.  I must admit, Zuckerberg is a pretty smart guy. His decision to spend billions of dollars on getting companies like Instagram and WhatsApp tells me that despite the company making it to ten years, he’s still thinking about moving towards the future. This means making business decisions that will have  long-term financial returns, even if does cost him a pretty penny. I can admit that my use of Facebook has been on a serious decline, but I can recognize that my use of other technologies such as Instagram indirectly brings me back into the Facebook family. Zuckerberg clearly has his eyes set on the prize, and even though his business decisions seem costly to those like me who couldn’t imagine spending that kind of money, the potential for the company’s growth probably helps cushion the...

The Best Billion Dollars Facebook Ever Spent

When Facebook bought Instagram for 1 billion dollars, it was probably one of the best investment the company could’ve made. It’s undeniable that Facebook has a declining interest from the younger audience it was originally intended for. However, with Instagram’s over 150 million users, most of which are aged 18-29, Facebook has taken a step in the right direction in reacquiring its’ lost audience. As an avid Instagram user, the fact the mobile app has always been so easy to use made me use it more. The  neat layout also allows for easy scrolling  through a constant stream of pictures. Iv’e had an Instagram since it began in 2010, and I can honestly say going on the app has  become an addiction of mine. Seriously, I might need rehab in the foreseeable future! With that being said, I don’t see Instagram loosing any of it’s luster anytime soon, and Facebook can’t deny how much time people like myself spend on it. In the long run, this is a business venture that I think will benefit Facebook greatly. The potential market that Facebook can now appeal to has vastly expanded. Once again they can capitalize on the younger audience they’ve lost over the past few years. So to you I say nice job Facebook! I’m certainly not...

The Struggle Is Real For Facebook

Facebook hit puberty at 10 years, but the struggle to keep young audiences interested is very real. What I see as a trend younger people is the constant move from one popular technology to the next. When the next best thing comes along, the things we used to spend hours doing don’t seem so important.  I made my Facebook in 2007 and remember how much grief I got from my friends for making it 2 years late. However before Facebook, Myspace was the next best thing. Once Facebook blew up with users, Myspace accounts were easily forgotten because it wasn’t “cool”anymore.  It was more of a guilty pleasure that most of  us weren’t willing to admit how many hours we logged on, checking the constant stream of pictures, video’s and status update. These days the hours I spent on Facebook have been replaced by Instagram. In fact, the only posts I make to my Facebook is linked through Twitter and Instagram. I rarely log into Facebook, but when I do, I see constant posts from my MUCH older friends. Although Facebook hit a huge milestone, the audience base for the site seems to be attracting much older users. This is something the company seriously needs to consider when trying to maintain a younger audience, and attract new users....

Comcast Takes Over Time Warner, And The Rich Get Richer

Time Warners 12 million  subscribers will likely join the ranks of Comcast’s 22 million. This means a Comcast will have an audience of  a whopping 34 million. The merger of Comcast and Time Warner raises the 45.2 billion dollar question: What does this mean for consumers? Comcast has become known as an aggressive business willing to shell out enormous amounts of money  to grow as a conglomerate. Take their bid to take over Disney with 54 billion dollars as an example. With Comcast’s C.E.O. Brian William’s at the helms, the deal failed, but his ambitions prevailed. Although William’s says that this deal won’t “[remove] a  competitor from any consumer,” theres’s no denying this merge has created an even larger monopoly. This means Comcast’s share over the market continues to grow, and there’s a less likely chance that smaller providers can compete. This also leads to the question of rising cable costs, and how much Comcast will control this. Again William’s claims he’s willing to sell off three million customers to even the playing field, but it will still remain the largest cable conglomerate. Since the FCC is likely to approve the deal, consumers should brace themselves for the media giant to keep getting bigger… along with their...

What’s all the Buzz?

Talk about addictive. Buzfeed‘s website is filled with fresh stories that’ll keep readers up to date, while feeding others’s addiction to be entertained. Instead of having to search a website that’s bogged down with information, Buzzfeed organizes stories so finding out what’s important easy. For those like myself who have busy schedules, keeping up to date with what’s trending and important news manageable because of that. By sticking to the key a successful blog, new information is constantly streamed every hour. The heavy use of picture’s is another easy way that this site successfully keeps my attention, while directing me to what’s important. When I feel too bogged down by the news, Buzzfeed successfully captures my attention with entertaining, and sometimes too relatable lists. Don’t believe me? Well after reading this list titled, “The Difference Between Freshman Year And Senior Year In College,” I’ll be willing to bet I changed some of your minds. Scrolling through this website doesn’t leave me feeling like I’m on a hard news overload. Instead, it keeps my attention by giving me a dose of the news I need to be informed, and the funny, interesting subject matter I want....

Facebook: Cheap Useful Tool For Businesses

  Social media has mirrored the popularity of the web, and over the past decade has exploded. According to recent research done by Business Insider, Facebook is the leader among social networks, and continues to consume the attention of the its’ vast billions of users as an audience. According to the same study, Facebook users spend about a combined 114 billion minutes monthly using the site. Business have taken notice and are responding by using this social media to their advantage. For example, much like the internet itself, Queensland Government believes that Facebook offers a less expensive alternative to advertising campaigns. This is also true in the fact that creating a Facebook is, and according to creator Mark Zuckerberg, will always be free. That means that business can create a free realm of publicity to reach users and appeal to new customers, as well as give them basic information on what they as a company represent. Loyal and happy customers also have the option of liking the page of a business on Facebook, while also staying connected and having the option of getting in touch with them easily. Businesses also can keep customers informed of news and new products offerings.  Facts such as these are what make Facebook a valuable tool to large and small business owners who are seeking to appeal a large audience without having to pay a hefty...

A Linking Economy for Bloggers Could Mean a Headache for Readers

In a world where bloggers are striving to be the first to publish, have the most posts and shares, attract a loyal following, get the most site hits, and beat the competition… it’s easy to see how accuracy isn’t always on that list of important things.  As journalists, it’s common for bloggers to rely on linking information from other blogs to theirs, and vice versa. According to Ryan Holiday’s book, Trust me I’m Lying: Confessions of a Media Manipulator, this tendency for bloggers is called the link economy. Essentially linking to someone else’s blog takes away the burden of completing research on a certain topic, and instead relies on the information published by another’s. This habit can help to build a following of people who are now trafficking other blogs. It can also help to establish a sense of community among other bloggers who depend on this traffic of sharing and spreading information quickly. However, there are issues with a link economy that can be bad news for readers. For one, readers that are already trying to sift through what is accurate information must not merely trust blogs based on them being linked to others. This would which would appear to build credibility thus making a story true right? Wrong. First and foremost is the fact that the linked information may be incorrect places the burden of figuring this out on the reader. Or better yet is reliant on the blogger to complete their own research that’s not dependent on the work of others. When this doesn’t happen, an influx of false information is easily spread on the web every time the false story is linked to another blog. The unfortunate truth is that once something is published on the web, a sort of fire starts and is hard to put out. Avid readers must realize that this misleadingly can help build credibility to stories that continue to be published based on the principle of...

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