Facebook: Cheap Useful Tool For Businesses

 

Social media has mirrored the popularity of the web, and over the past decade has exploded. According to recent research done by Business Insider, Facebook is the leader among social networks, and continues to consume the attention of the its’ vast billions of users as an audience. According to the same study, Facebook users spend about a combined 114 billion minutes monthly using the site. Business have taken notice and are responding by using this social media to their advantage. For example, much like the internet itself, Queensland Government believes that Facebook offers a less expensive alternative to advertising campaigns. This is also true in the fact that creating a Facebook is, and according to creator Mark Zuckerberg, will always be free. That means that business can create a free realm of publicity to reach users and appeal to new customers, as well as give them basic information on what they as a company represent. Loyal and happy customers also have the option of liking the page of a business on Facebook, while also staying connected and having the option of getting in touch with them easily. Businesses also can keep customers informed of news and new products offerings.  Facts such as these are what make Facebook a valuable tool to large and small business owners who are seeking to appeal a large audience without having to pay a hefty price.

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