Market research allows for newspapers to tailor themselves to “suit the desires of irregular readers, or nonreaders whom they hope to attract.”

Yes, this action can be good in appealing to those people who read the paper maybe once a week and those who couldn’t be bothered to read about the ins and outs of Syrian wars and al Qaeda leaders. But this would produce a paper focused on short local stories and entertainment tid bits. By appealing to these types of readers, newspapers kick out the foreign and national news its loyal readers rely on.

Personally, I believe that market research really only shows that most of the citizens want to read tabloids and celebrity gossip. So let them stick to The National Enquirer and Star magazine. But lets keep the Times and Wall Street Journal as they are.

As journalists, its our duty to inform the public of the news – what’s going on in the world they live in. Our job isn’t to give them what they want to read. If that was the case, Americans would never learn anything new about politics and international relations. Which, quite honestly, is something everyone needs to be aware of.

We are just one piece of a giant puzzle, so who cares what Miley Cyrus was wearing or who George Clooney is with now. Lets instead learn who’s at war, where we stand in the national debt crisis, how Obamacare can affect our daily lives.