Queendom
Keeley DeHart, 2020
9×13 inches
Artist Statement:
The concept for Red Velvet’s Queendom album cover is inspired by both the innocent and elegant side of Red Velvet depicted through rococo motifs and colors with regal and unique visuals of the group members, in addition to the darker side as depicted by the blood red and black design hinting at witchcraft on the backcover, which is a nod to the music video for the title track, Queendom.
I utilized photoshop in order to create the rococo designs utilized for the background. Using the symmetry tool, I created a background inspired by rococo textiles and interior design in order to create an interesting visual that fulfills the theme of elegance and royalty. The visual of the members on the front was edited in photoshop in order to create more distinct features, shadows, and changing the colors of the dresses and perspective to fit the cover and concept of Queendom more. I decided to make this a deep blue color for the front cover, while making it black and dark red for the back in order to create a noticeable and unnerving juxtaposition while utilizing the same design for both the front and back. Also using the symmetry tool, I created a crown inspired by the same art style, with 5 gems and crown spikes to represent each of the members. I also added a pentagram and witch hat that is most noticeable through rotational symmetry (by turning the visual upside down), in order to add to the unnerving symbolism and tie the innocent and devious themes together. I also made this crown and witch hat symbol a lighter shade of red than the rest of the background of the back cover in order to make the imagery stand out. The tracklist on the back cover is white with a red outline in order to be distinct from the background, while also avoiding seeming out of place, which is why I utilized the red outline. The members’ names at the bottom of the back cover are in their representative colors in order to be both consistent with the visual on the front while making the back cover more distinct.
Source Elements:
Peekaboo Album Visual (2015)