After Newsweek halted its print edition in 2012, it seemed that it could not make a comeback, but now IBT Media is bringing it back from an almost certain death.

Although 70,000 copies will be printed at $7.99, the web is where Newsweek should stay focused, as it’s where the competition is thriving and more and more news is found and consumed, while it has been the downfall for others that did not adapt. It seems that IBT is on top of that, with its plan to sell the print copies as a sort of novelty item, while web content will be accessed at a smaller price.

The Internet is where Newsweek will remain after its online traffic tripled. Plus, it allows the opportunity to have more advertisers than print edition as online advertisings tends to cost less.

The magazine will be using an online paywall through a Slovakia-based company. This will help Newsweek gain profit and at this point it only makes sense to have a paywall. Many popular news sites have paywalls and are still running, generating revenue and proving that there is no need to be hesitant to expect readers to pay for online content anymore. Paywalls are becoming the norm.

Despite it’s message on Twitter, #LONGLIVEPRINT, a bit ironic, Newsweek’s online presence does not stop at its website. It is making use of social media like Twitter, Tumblr and Facebook. It joined forces with The Daily Beast to spread its news.

I think as long as Newsweek maintains its online growth, it will have staying power; however, it needs to work on its mobile presence. Newsweek has an app for iPad, and appears to have bad reviews in general. It needs to create an app that reaches multiple devices (Android, iPad, iPhone, iPod etc.) and is user friendly.