Final Project Proposal

PROJECT TITLE: Association With Color

PROJECT DESCRIPTION:

When people see colors they associate those colors with certain emotions and objects. Using color, I want to portray emotion and also associate certain objects with those colors. For example, when people think of green, they think of earthy tones and nature, and the associated emotion is jealousy. When they see red, they think of Christmas times and the associated emotion is anger. I want to use both objects and the use of emotion to show what first comes to mind when people see that particular color. When doing the deliberate color project, I noticed how having certain colors as the main color versus having it as a subtle color made a difference in the feel of the photo; having harsher colors as the main color made it seem flat, however, having the harsher color as a subtle color made the photo pop more.

OUTCOMES:

  • 4 images in the studio
  • Colored photos with objects and props that are associated with that color

METHODS AND MATERIALS:

  • color gels to produce the color
  • two strobe lights to light one face; one stronger than the other
  • soft box to slightly add a bit of light on the side of the face that has the weaker light so it doesn’t get too dark

REFERENCES:

  • Sara Cwynar
  • Johannes Itten
  • Arnold Newman