I wanted the typography to feel friendly to the customers. Because we are trying to show that we can be trusted and will put the customers first. I didnt wanted to use traditional fonts like Serif. We are not traditional, we are trying to jump into this emerging market. Now, Sans character looked too simple for the typography. So I found a font called sansita. It was the perfect font I was looking for. It felt combination of serif and regular sans and had little bit more curves to the letters. If you look at nike / adidas or other major retailers’ typography fonts. They are simple but have dominant feelings to it. I wanted our typography to feel more friendly than an overwhelming feeling.

For the main body / website fonts, I will most likely use Tunga font. The font felt very stiff but I liked it. It feels pleasant in my eyes. One thing I noticed is that many retail shops (like nike, adidas) were using stiff fonts because it is easy to read.

This is something I made for fun, I guess it looked cooler. But this is not a font, so S won’t work