Design Brief

Color palette: Persona and wireframe

So I chose Red because the name of the brand is LeeSunSneakers, so I am going to mix red (to grab people’s attention) and orange (we want to show confidence of our work such as helping out customers) for the sun. White will be used as a background of the website and the logo. Blue is there as a sign of respect / friendliness. Because we want our website to look friendly to the customers. I chose green to show freshness in the market, esp. in South Korea there are not many vendors that directly import shoes from overseas or resells them.

Our main target audience are sneaker buyers or basketball enthusiasts who wants to buy sneakers that are rare / impossible to get in Korea. In order to attract the customers, we want the make our UI similar to websites that they use often like the official Nike / Adidas UI. We need to make it so that they can navigate the website easily, and search what they want. We want people to understand that we are not competing against Nike/Adidas,etc. We are trying to help them get access to find items they couldnt find via regular nike / adidas websites.

Personas

Name: HyungHee Lee

Age: 39

Location: Seoul, South Korea

Technical comfort: Microsoft office(excel, word, powerpoint)

Job Title: Founder / head of sales

BackStory: HyungHee loved and played various sports ever since he was little, he focused on soccer, basketball and basketball. His love of sports made him to love sporting shoes as well, soccer shoes, basketball shoes like Jordan, etc. After he graduated from college and started his work. He realized that online shopping was starting to boom in South Korea. However, many famous sneaker retailers like Nike/Adidas weren’t selling online in Korea and had limited products and size sold in Korea as well. After many years, he decided to venture into an online store where he becomes a middleman for the buyers in Korea.

Motivation: Nike / Adidas’ heavy demand sneakers are always sold out, everywhere in the world. However, in the US, there’s a reseller website like GOAT / stockX where buyers pay premium to buy hard-to-get sneakers. As an avid sneaker collector it was annoying for him to go to a foreign web, ask people in the state to purchase the products for him. He realized that if it annoyed him, it will annoy other Koreans because Korea didn’t have a reseller websites for sneakers like stockX. People could’ve bought from websites like eBay, but they had to risk possible scam. So he decided to make a website where he becomes the middle man for the Korean buyers. Consumer could buy stocks he already purchased and shipped in Korea or request him for special sneakers, in return small price of premium that includes shipping + selling cost.

Frustration: No-coding experience forced him to create a store provided and powered by Naver. Naver wont charge anything for the website but will cost each transaction of the shoes sold. He realized that those cost is forcing him to increase the price of the premium. He wants to create a website for himself where he could sell his products without Naver’s transaction fee.

Experience:

  •  worked in sales for a decade after college.
  • been collecting sneakers like Jordan for years
  • been playing sports for several decades

 

Name: Joohak Lee

Age: 26

Location: Stony Brook. New York

Technical comfort: Java/Python/SQL

Job Title: Developer /tech support

BackStory: Moved to NY when he was 10 years old. Helped Hyunghee purchase products for his shoe collecting for years. Hyunghee asked him to help him out with his start-up business of shoe reselling.

Motivation: Hyunghee dreamed of having his own website to resell shoes. Decided to make the website for Hyunghee for my class project.

Frustration: Had no prior HTML / website creation knowledge. Always wanted to but focused more on programming languages like Python and Java

Experience:

  • Programming languages including Python and Java
  • Database management like SQL
  • Little bit of network / system support skills.