This article written by Zeynep Tufekci, a reknowned Turkish writer, professor, and techo-sociologist, examines the recent data breach of Facebook in which 50 million people’s personal data was given to a company called Cambridge Analytica. Tufekci argues that this leaking of information should have been prevented by Facebook as Facebook willingly gave the company the people’s information once they downloaded an app provided by Cambridge Analytica. Facebook itself admits this fact, they willingly gave the information to this company, but Tufekci isn’t saying that is necessarily the problem, the problem is that this information was given to the company without the knowledge of the user. Tufecki uses this information and recent news story to argue that companies should not have so much access to our personal info and situations such as this should be so treated nonchalantly. She uses emotional appeal mostly to support her argument, using the emotion of fear to drive her argument forward, attempting to argue that companies such as Facebook have control over our personal information and we have no control over it. Tufekci states that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors, and others. These are Faceook’s true customers, whom it works hard to please” (Tufekci 1). Tufekci believes that if the people do not act against the leaks of information without our consent, this type of breach of personal info will become all too common in the future, making it quintessential for the consumer to attempt to preserve their personal data and to not allow companies such as Facebook to take advantage of our reliance on them. If you are interested in reading the article yourself you can read it here: https://www.nytimes.com/2018/03/19/opinion/facebook-cambridge-analytica.html?rref=collection%2Fsectioncollection%2Fopinion&action=click&contentCollection=opinion&region=rank&module=package&version=highlights&contentPlacement=7&pgtype=sectionfront