Exigency is an important term to consider before analyzing any piece of literature, media, or entertainment. It is often deeper than simply being given a task to write, as most rhetorical analyses are driven by the writer’s motivation and drive to discuss the development of any topic. For my rhetorical essay, I have chosen to write about Nusret Gokce, or more commonly known as “salt-bae”, whose initial cooking video, full of style, became popular worldwide. One of the most popular meme trend of 2017, salt bae soon became an extremely influential trend, followed by the mimicry of many people in different styles.
In early 2017, “salt-bae” released his first video that showed him finely cutting a huge piece of steak with grace and beauty, and finally ending with a dash of salt done with such style that it captured millions of hearts. He soon became known for the salt sprinkle in his unique style and finesse, thus the naming sense behind “salt-bae.” Although I am mainly analyzing his unique methods because it is a class requirement, I also want to analyze his unique style and grace and understand what about this particular form of art is so amazing that it became a worldwide trend. In order to do that, I will need to first analyze the intent behind the original video as well as analyze the style and execution of the video. Then I will study its effect on the populace and try to understand why so many people love his art so much. Here is a picture that captures the essence of the video as well as the original YouTube video that started this trend.