An infographic published recently from studies conducted by FinancesOnline.com show many differences in the way men and women use their mobile devices, in terms of the types and frequency of their social media consumption. The study examined user data showing men focusing on business or dating uses for social media, while women focusing more on relationships, sharing, entertainment and self-help. (I’m thinking shopping HAS to be included in one of those) Speaking of shopping, women and men respond to digital brand promotions differently as well – women like to connect through social media with a specific brand’s deals, while men prefer a quicker option and are more likely to scan QR codes and coupons for more immediate access to deals and promotions. Another important point I found – one that could be useful for social media companies to look at to help their marketing and advertising – was that though women are the top users of Facebook, the #1 social networking site, they ignore promotions and advertisements more often than men.
Infographics like these can be extremely beneficial for social media companies to target the right audiences with appealing media for the specific gender. It is also a helpful tool for social networking sites to be able to find the right kind of brands to advertise on a man or woman’s page. This information shows exactly what women and men are looking at – women go for sharing, camera, and gaming use; men go for video, news, and GPS. The most important part the infographic showed is the exact themes of advertisements that each gender is attracted to. Very stereotypically gender-specific – men prefer sports, action, sex, and women go for more sentimental and family-oriented ads. These seem like incredibly useful tools for marketers and advertisers and anyone trying to expand business and appeal of their social media or networking website, though once again with advertisement revenue as fuel for business, its something that will continue to create spreading news and posts that people WANT but do not the hard-hitting stories that consumers NEED to see.
Read more and see the infographic here: https://socialtimes.com/men-and-women-use-social-media-mobile_b146055
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This article provides such an interesting perspective on how men and women use social media and mobile devices differently! It reminded me of a recent article I read on https://safqah.ae/dubai/mobile-couponing-dubai about mobile couponing in Dubai. It’s fascinating to see how mobile usage trends also affect shopping habits. If you’re interested in saving money while staying tech-savvy, definitely check it out. Thanks for sharing these insights!
Studies show that men and women engage with social media differently, with women generally spending more time on platforms like Instagram and Pinterest, while men prefer Twitter and Reddit for news and discussions. Mobile device usage also varies, with women more likely to engage in social shopping and content sharing, whereas men focus on gaming and finance-related activities. As online communities shape modern investments, projects like Hexy Dog are gaining traction, attracting crypto enthusiasts from diverse demographics.