In year 2008, an epoch-making animated film is released. It is called Kung-fu Panda.
As we all know, Kung Fu Panda is a great animated film with lots of Chinese elements, and it’s content has a lot to do with Chinese culture. However, it’s not made in China. It is kind of “totally America”. It is product-ed by Dream works animation, it’s directed by Americans, it’s storied by Americans, and it’s screen played by Americans. And most importantly, Kung Fu Panda is super famous and successful.
Kung Fu Panda premiered in the United States on June 6, 2008. The film received critical acclaim upon release. Kung Fu Panda opened in 4,114 theaters, grossing $20.3 million on its opening day and $60.2 million on its opening weekend, resulting in the number one position at the box office. (from wikipedia)
Before Kung Fu Panda, the Chinese are not really sure whether Animated cartoons have market or not. At that time, state-owned companies are going dead, no one is interested in these kind of cultural industry, plus the audit system of these cultural products are super strict, that makes people fear to try the animations. The Kung Fu Panda shows that animated movies can be famous and profitable, which call back the confidence of people. Also, the country is trying to support these cultural area, so the audio system is relaxed, and there are financial help too.