Tencent is one of the most famous and biggest company in China. It’s originally an internet and technology company with it’s QQ, an instant messenger. However, in 2012, Tencent Animation and Comics is independent from the Tencent Entertainment.
If we want to discuss the Animation in China now, we are not going to avoid Tencent animation and Comics. It is the biggest animation and comics platform in China, but the most important thing is that Tencent animation and Comics covers almost every high quality animation and comics in China.
Unlike the Animation companies in Japan or America, Tencent animation and Comics is a super platform not only for Animated Cartoons. When it was found in 2012, TAC is a platform for famous Japan comics, such as “one piece”, “naruto”. From 2014-2015, TAC begins to support superior local comic creators, and starts to make their comics into Animated series. For example, “ai shen qiao ke li”, or “Eors Chocolate”. It published season one in 2015, and season two in 2017.
Eros chocolate is really a famous and interesting Animated cartoon series only online. It’s basically a “boy meet girl” love comedy, and the main features of this series is those cute and sexy girls. This actually reflects how China society is changing sharply in these years. Comparing to music up, although they are both love stories, and they are both highly influenced by japan’s anime, it first reflect that people are more likely to follow series online rather than TV. Also, it reflects how audio system is relaxed, and how the society is now more open to teen love.
However, although TAC is publishing a lot of Chinese comics and Animation, it’s business model is not able to copy by others, because Tencent itself is now the biggest platform in China. Every one in China use qq or wechat, which means TAC has a really low cost on promotion. Although it seems like a lot of people are viewing TAC’s product, most of them are not paying for the comics and Animations. It’s costing Tencent a lot of money, and it seems that Tencent haven’t find a way to get it back yet.
I’m looking forward for the future of the Chines animation, I’m sure it’s growing in a way different to Japan and America.
links: Music up