Opening Engage Keynote was impressive, Acquia gave a brief outline of their platform strategy / direction, which was a rehash of DrupalCon Austin regarding the experience web.
We First
What really stood out was Simon Mainwaring from We First who outlined effective social strategies from major brands (Whole Foods, Cocoa Cola, Tom’s, etc.)
Very inspiring, more details to come.
Driving Faster with API’s
NBC Sports, PAC 12, Tesla Motors
Best Practices:
Make API’s — Put your code out there.
Document Them Apeir?
Scaling API’s with CDN’s
Versioning
Tesla API’s allow starting / stopping car
API First the new Mobile First?
Setting Content Free..
Tesla Releases 3x / Week
The entire ordering process goes through Drupal Site/Store
“Two-Pizza Teams”
Dog Food the API
Release often
Daily Meetings / SCRUM / Agile
Week Long Sprints
800 Sites: Pfizer
77,000 Employees
Viagra, Lipitor, Advil, Centrum…Hundreds of Brands
2012 -> IT acts as hosting company running dozens of different technologies. Chose Drupal/Open Source
2013 -> Decouple Agencies / Start Standardizing on Platform/Vendors
2014 -> Automatic Testing (Behat) / Enforcement of standards
Its really neat to hear how a large company like Pfizer deals with the same challenges that our instution has. Product / Regional groups have a lot of autonomy and control over platform selection. Wanting to get a better handle on this Wild West situation, their central IT group created a compelling platform (Acquia/Drupal) that was able to deliver a consistently great experience, reducing costs around 60% and delivering projects 30% faster. Groups still have control over direction, theme and content, but stay within the platform.
Content Strategy
http://www.gollner.ca/
Content Strategy Quad: Substance, Workflow Structure Governance
Substance:
What does it do for our users?
Why do we require this?
What are the editorial principles at play?
How will we measure success of this content?
Structure,
How do we prove out our models
Do we have a taxonomy? How will it be maintained?
How does content travel between our systems?
Workflow
Who are our authors and their skillsets? What are their pain points? Whats working for them?
How do we know where content can or should be acquired?
Governance
What are our priority programs and why
Where is the center of content decisions
Whos connecting the dots?
How do we assign and measure accountability?
Data management
audience planning
content management + tagging
content decisioning
channel + messaging
cross platform communication
measurement + optimization
Rahel Bailie Intentional Design Content Strategy Maturity Model
Goals, Strategys, Tactics
Establish a common lexicon
Know what you need.
Schedule time to think — activity is not productivity
Talk to front lines
Prioritize