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Discourse

In my opinion, digital media’s primary improvement is the democratization of creation. Due to the ever-improving nature of technology, digital media improves alongside it, getting rid of or lowering many barriers to entry. One such barrier is material cost. Traditional media requires you have the supplies to make each individual piece which can add up very quickly; digital media requires a similar material cost, but where it differs is that, at minimum, the cost only has to occur once. The “media” aspect of digital media is ultimately just information, stored the same way other digital information is. This makes manipulation, storage, and transfer very efficient. Digital media, consequently, does not have to follow the same limitations as its traditional counterpart. The forms of digital are still developing to this day; the scale can go to either extreme, large or small; the potential to create follows technological development, and as such digital media can be made anywhere with the technology people have on hand. Full media creation suites can be found in someone’s pocket, with capabilities only dreamt about a decade ago. Millions of images or hundreds of hours worth of video stored in a handheld device, more than could be stored reasonably on film, instantly accessible at the touch of a button. A potential audience of millions seeing new work worldwide at the same time. The nature of digital media makes the incredulous scale I’m referencing a reality today, and with its rapid growth, there is an imagination’s worth of possibility.

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