https://www.oberlo.com/blog/color-psychology-color-meanings
COLOR PSYCHOLOGY: HOW COLOR MEANINGS AFFECT YOUR BRAND
Red Color Psychology
Marketing colors like red can capture attention. The red color meaning is associated with excitement, passion, danger, energy, and action. You might’ve noticed that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. In color psychology, red is the most intense color.
Orange Color Psychology
In color psychology, orange represents creativity, adventure, enthusiasm, success, and balance. The color orange adds a bit of fun to any picture, website, or marketing material it’s on. Despite it’s attracting color, it’s not as commanding as the color red.
Yellow Color Psychology
In color psychology, the color meaning for yellow revolves around sunshine. It evokes feelings of happiness, positivity, optimism, and summer but also of deceit and warning.
Pink Color Psychology
Pink is a popular color for brands that primarily serve a female audience. In color psychology, pink’s color meaning revolves around femininity, playfulness, immaturity and unconditional love.
Green Color Psychology
In color psychology, green is highly connected to nature and money. Growth, fertility, health, and generosity are some of the positive color meanings for the color. The color meaning for green also carries some negative associations such as envy.
Color Psychology Blue
Stability, harmony, peace, calm and trust are just some of the feelings your customer; conversely, blue can also carry some negative color meanings such as depression and can bring about a sense of coldness.
Purple Color Psychology
In color psychology, purple is a royal color. The color meaning for purple is connected to power, nobility, luxury, wisdom, and spirituality. But avoid using the color too much as it can cause feelings of frustration. Some perceive its overuse as arrogant.
White Color Psychology
In color psychology, white showcases innocence, goodness, cleanliness, and humility. In some parts of the world, white has the opposite meaning. The color meaning for white also has a negative side where it symbolizes sterility and cold.
Black Color Psychology
In color psychology, black’s color meaning is symbolic of mystery, power, elegance, and sophistication. In contrast, the color meaning can also evoke emotions such as sadness and anger.
Grey Color Meaning
In color psychology, grey represents neutrality and balance. Its color meaning likely comes from being the shade between white and black. However, grey does carry some negative connotations, particularly when it comes to depression and loss. Its absence of color makes it dull.
Brown Color Psychology
Brown is an earthy color. After all, it’s the color of earth, wood and stone. So naturally, color psychology highlights that the color meaning for brown relates to comfort, security and a down to earth nature.
http://renketkisi.com/en/psychology-and-color.html#:~:text=In%20studies%2C%20colors%20have%20been,mind%20clarity%20and%20energy%20levels.
PSYCHOLOGY AND COLOR
Here are a few colors and the corresponding impacts they have on the brain:
Dark Blue – associated with night, often leads to passivity
Blue and Green – calming – blue is the most preferred color across cultures
Red and Orange – arousing
Red – may stimulate excitement and is used to light gambling casinos
Pink – interestingly calmed inmates in institutions”