Color Rendition (512×512, .png):

Black & White Rendition (512×512, .png):

Design Choices

Chatime is a Taiwanese global franchise chain that sells bubble tea, milk tea, and other assorted drinks. Recently, there has been a Chatime truck on campus which inspired me to create a logo for them. Their main customer market comes from Asian countries though they have extended to other countries as well.

I wanted the logo to appear fun, friendly, but still modern and clean. I definitely wanted the focus point to be bubble tea, so I drew a cup using lines on Photoshop. I added the open slits just for some style and abstraction of the cup. I also added a tea leaf above the dot of the i on the text.

The circular elements like the arch of the font and the ring around the logo flow well with the circular bubbles and also creates a feeling of unity, wholeness, friendliness, and opennness, which I wanted to reflect in this brand.