Future

  • In the future, the food industry in China may see a rise of obesity and diabetes due to multiple fast food chains opening up in the country every day.
  • It’s predictable that fast food restaurants will continue to thrive and grow as time goes on.
  • As a nation moving rapidly through an economic and nutrition transition, China will understand the recent links between health and the Western-style diet and begin to reconsider the idealized image of American fast food (Bankman).
  • Analysts expect the fast food market in China to continue to grow, thanks to constant revamping of menus with more localized and lower calorie dishes and convenient services offered (Rexaline).
  • With the growth of American fast food restaurants, China is currently (and constantly) altering their menus so that they continuously attract consumers and to put a stop/slow down to the now increased risks of individuals becoming obese and diabetes, therefore they’re beginning to advertise a more “healthier” Chinese cuisine in fast food places in the hopes that in the future, the fast food enterprises will have a healthier image.