-
Prior to establishing restaurants in China, Pizza Hut was told that many Chinese consumers did not like cheese and may not be able to digest it. Also, tomatoes are not a culinary ingredient in Chinese cuisine. Per these factors, Pizza Hut was warned that Chinese consumers would not eat pizza. In response to this, Pizza Hut modified their pizza recipes, using less tomato sauce and cheese and including indigenous ingredients that were agreeable to Chinese consumers, such as tuna, crab sticks, soy sauce, chicken, and corn.
-
The company also created new pizzas for the Chinese market, such as the Homemade Sweet and Creamy, and the Thousand Island dressing pizza, which lacked tomato sauce.
