Project Title:

Magic Mirror (Augmented reality-based clothing assistance)

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Brief Description :

Magic Mirror, our team’s next-generation Augmented Reality mirror, lets users try on clothes in the past and easy-to-understand information about the past period. The cameras on the top of a full-length touchscreen (mirror) track the person’s body and shows the final fitting results on the screen.

Magic Mirror is a creative and highly effective education and entertainment tool to attract and engage users in the museum. It solves all problems of the existing ‘experience exhibition space’. It offers a variety of clothes that could fit to all (no age, gender, size matter) in a few seconds without limited place and space matter.

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Target Audience(s) :

Age range: (preferred) 10+
General educational level: ANY
Computer/technology literacy: Comfortable using touchscreen
Technology access (own computer? network connection? broadband?) : Unnecessary
Occupation: ANY (Children, Student,etc..)
Environment (work, school, library…): Museum (but, it could be anywhere it is needed)
Socioeconomic group: ANY
Gender, Race, or Ethnic group if applicable: ANY
Language (specific terminology as well): American English
Special needs (disabilities): None
Cultural preferences: None

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Client or Collaborator (potential funding partner, content expertise, site for field testing): TBD

Contact information
Organization web site
Brief description of company, institution or service (years in operation, clientel)

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Similar/competitive products in genre:

Augmented reality has already been applied in many marketing fields and workspace. As ‘Pokémon Go’ was sensational in few years, augmented reality is really booming. We get an idea from the many clothing company’s campaigns. Clothing Company promotes the newest collection by creating a virtual fitting room in their shops. They could freely change outfit and make changes anytime.

But, that’s it. Their contents are just to promote and sell their product. We do believe AR technology has a broader market. Education. While other AR product contents are diversified, educational contents couldn’t. According to ISACA survey, in daily life, 69% believed that the tech could help them learn new skills and knowledge. (Seabery, 2018) It shows that AR educational contents have so many possibilities.

Our team’s approach offers a fun and educational way for users to learn about the history. Many AR products tend to has commercial uses (advertising and marketing), so that many people could not experience and enjoy augmented reality in real life. Still, many people feel very distant from AR technology due to lack exposure), even though it has already made much progress. As this product will be placed at the museum, we desired to make opportunity for people to experience this technology in flexible and fun ways. Also, it contains educational information. AR can help users become more engaged by offering new ways of content on a deeper level. They will see not just clothes but all information related to it about its history and how it created.

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Full Description:

Task Analysis (needs, desired outcomes): The purpose of this project is to design AR clothing assistance that would be placed in the museum. Since ‘Magic Mirror’ has a purpose of education and entertainment, a design of it should be friendly and easy-to-use. Also, High Quality of Image and details need to be implemented so that people are satisfied. Require to keep all data accurate (Verified) and up-to-date all times.

Use model (environment, workflow): Stand close to the product and it will detect users’ movement.

Architecture (stand-alone or client/server…): ‘Magic Mirror’ will be a stand-alone application.

Repertoire of functionality (list of significant features): Auto-detect of people is the default. Once it detects the person’s movement, screen display ‘options’ to make a perfect fit for users.

Distribution and dissemination: This model could be utilized in many museums. Just need to update materials regarding the right theme of the museum. This model is very simple, but have endless possibilities of application. Distribution could possibly begin in various museums.

Business model (retail, subscription?): No need to subscription, single payment from the user to purchase

Support (user help, updates): Variety of clothes would be available on this model, so continuous updates will be provided.

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Special Requirements: TBD

Novel input/output hardware (transducers and actuators)
Fabrication needs (props, environments)
Software development tools

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Bibliography:

Timberland Augmented Reality Campaign https://youtu.be/5TZmQPdhpak

Statistic about AR market https://www.seaberyat.com/augmented-reality-stats/