We were taught in the beginning of our journalism academic careers that the truth is the most important thing as a reporter. We were also told “if it bleeds, it leads”, “the man biting the dog is more news driving than the dog biting the man”, and most importantly, human interest is the least important to remember of the ten news drivers. It is no surprise that things like relevance, change and conflict are prevalent towards deciding what exactly is newsworthy. But if this is the case, then why is the media so focused on Justin Bieber being deported for DUI and drag racing instead of issues like sex-trafficking during the Superbowl.
I will tell you why: because news drivers are irrelevant in today’s world. With the news industry becoming more business run in the last twenty years, quicker than any other change in news delivery after Gutenberg, society cannot help but notice a change in coverage. For instance, do you remember the time that CNN decided to not run their foreign affairs portion of the show because there was breaking news that “twerk” had been added to the dictionary?
I remember those moments, and it saddened me to realize that human interest was driving the media more than they had realized. The sadder moment was when I realized the increased revenue from airing these stories instead of the ones that are characterized by the drivers we were taught matter. What do we do when “celebrityism” has taken over credible broadcasts like CNN, and front pages of the New York Times? Well, its very simple: We tune in.
In order for the news organizations to stop focusing on the celebrity nonsense, that quite frankly becomes repetitive and boring after a while, we need to stop tuning in. We need to ask for more stories on the wars, the krokodil epidemic sweeping the nation, and most importantly, things that really matter. Because after all, what the people want, the people will get.
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