Last week, satirical political analyst and host of his self-titled show “The Colbert Report”, Stephen Colbert faced retaliation for a statement that his show’s official twitter handle tweeted, taking things out of context and using racial slurs against the Asian community.
As a natural reaction, many folks went to Twitter to express their anger, and using the hashtag #CancelColbert, they tried to get him off the air permanently.
However, Colbert handled the situation marvelously. He went to his personal twitter account, explained that the joke was taken out of context, and offered a link to the original use of the racist joke, mocking a man in Washington who was originally being racist towards Native Americans.
In the Business of News, we constantly talk about the importance of an established following, and how consumer loyalty in the media and news industries are crucial to survival when jokes go unlaughed at, or news creates communal backlash.
So it was so surprise when Colbert did not get cancelled. In fact, he got to the show and immediately addressed the issue, and even took the initiative of deleting the Twitter account on air that tweeted the racist slur – an account he truly had no affiliation with.
We have to ask ourselves if Stephen Colbert’s reputation would have been on the line if he wasn’t so loved by many, if he didn’t have great ratings, and wasn’t known for stepping over the edge every so often to spark audience reaction.
Still, kudos to him. Because without his beloved fan base and long history of success, #CancelColbert may have actually happened.
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