Chapter 6: Multimodal Assets and Sources

Sources are texts, articles, or websites you can use to gather information about a topic. Assets are the specific portions of the sources that will be referred to create a new text. Repurposed assets are those being borrowed from other authors, such as screenshots, images, quotes, etc. Created assets are those you have made. Regardless, when working with multimodal sources, it is important to find credible sources so the audience trusts their knowledge and character. This is the most common way to build an ethos. Evaluating sources involves several components: the purpose, credibility of that author, organization, believability, medium, and diversity of their sources. When using other people’s work there are ethical ramifications to consider, generally revolving around copyrights. Copyright is a legal device given to the creator of a text that allows them to control how that text can be used. It must be: an original creation, capable of being stored in some way, and require minimal creativity. The principle of fair use was established to allow authors to borrow portions of other authors’ texts without specific permissions. However, for commercial or educational uses, an author must get permission from an institutional review board (IRB). In any case, it’s important to give those authors due credit by using citations, a method of showing the original source of information. There are several variations of citations such as the Modern Language Association (MLA) format or the American Psychological Association (APA) format. In this digital age, it is important to organize your work and your files. This can be done through a simple USB flash drive or a digital computing service that provides cloud storage.