Since his media debut in January 2017, Salt Bae has shaken up the internet by a storm. The portrayal of his incredible skill and meticulousness has caught the eyes of many, from young to old, and everyone in between. But what exactly did he do that deserved the attention and time of everyone around the world? By analyzing the rhetorical elements that he uses, we may be able to crack the secret behind his fame. For starters, we should analyze the purpose behind his videos. By watching him conduct his art a few times, it is evident that the videos generally follow the same trend, that start with him prepping the meat, which he then cooks, followed by a really skillful and elegant art of cutting into the cooked meat, finishing it off with his signature salt sprinkle. Maybe it was the fact that he showed how much he perfected a normal art that people don’t normally think about helped his fame grow, or maybe it was the way he used they knife and sprinkled the salt. Regardless, his popularity is undoubtedly huge. There was definitely the usage of pathos and ethos which could have a hand in his popularity. For example, his credentials as a great chef may have been the drawing factor that interested the populace and since most of the world eats and loves meat products, the viewing of meat preparation was really interesting to them. In essence, one might claim that his argument is that butchery and meaty cooking deserves to be an art, along with the seasoning of course.